The pie made from apples nobody wanted.

Lactose-free apple pie for cafés and restaurants, baked with rejected apples.

Request a tastingHow we bake

Good apples get thrown away every day.

Apples are rejected for the wrong size or shape, then wasted. Every apple still carries the water and land it took to grow. We give those apples a second chance.

58 milliontonnes of food wasted by EU hospitality every year.
30–38 Lof water used to grow a single apple.
25 kgof food thrown away per Dutch person each year.

From rejected to rescued in three steps.

  1. Collect

    We pick up apples that supermarkets and producers reject, so they never reach the bin.

  2. Bake

    Our bakers turn the apples into lactose-free pies.

  3. Deliver locally

    Cafés and restaurants in our delivery region get fresh lactose-free pies.

Good for people, planet and profit.

People

  • Monday workshops give elderly people and others a meaningful day activity
  • Less loneliness through shared baking
  • A lactose-free pie more guests can enjoy

Planet

  • Rescued apples, not new ones
  • No new water or land spent
  • A limited delivery region keeps emissions low

Profit

  • Low ingredient costs
  • Workshops add a second activity next to pie sales
  • Partners save on disposal costs

What would your café save?

Move the slider to see the apples and water behind your pie orders.

0apples rescued per year
0litres of water put to use
Prototype estimate: 6 apples per pie and 34 L of water per apple (midpoint of 30–38 L). Real figures to be confirmed.

More than a pie: Monday workshops.

On Mondays the bakery is closed to customers and open for workshops. Guests bake together, talk while they work and end the session with a cup of coffee or tea. It is a day activity (dagbesteding) for elderly people, and for anyone who wants to learn to bake their own apple pie.

A Monday at RELY

  1. Meet your host

    An enthusiastic host welcomes the group and explains what we are going to make.

  2. Bake together

    Guests bake an apple pie, or something smaller. Tasks are adjusted to what each person can do.

  3. Talk while you work

    Baking gives people something to do with their hands and a reason to start a conversation.

  4. End with coffee or tea

    The session closes around the table, with the pie you made together.

Who it is for

Groups and organisations

A day activity group of elderly people can come to RELY for a fixed, regular activity. Workshops can also be given to other organisations, at a lower price.

Anyone who wants to learn

For a low price, people can come and learn to bake their own delicious apple pie, whatever their age or experience.

What guests get

Something meaningful

A safe, fun activity with a purpose, and a place where people’s knowledge and experience are valued.

Company

Social contact around the table. Baking together helps against loneliness, which many elderly people feel.

A new skill

You learn to bake a real apple pie, and you hear why we use apples that would otherwise be thrown away.

Made for everyone

Small businesses can easily overlook what some guests need, so we plan for it. We keep a fixed schedule, and we think about loud mixers, recipes that are hard to follow and standing for a long time. We also change the workshop now and then, so there is a reason to come back.

One bakery, three problems.

Good apples are thrown away. Many elderly people have too few days with company and something to do. And most cafés and restaurants cannot bake their own pies. RELY brings these together: rescued apples become pies for hospitality, and the same kitchen opens on Mondays for people who want to meet and make something. Every pie comes from a bakery that does more than bake.

Group size, price and schedule are still to be decided.

RELY on the Flourishing Business Canvas.

Our business model, answered question by question. Select a block to read our answer. Dashed blocks are still being completed by the team.

Environment: the vital contextSocietyEconomy

Pick a block

The canvas has four parts: Process, Value, People, and the world around them. Start anywhere.

Request a tasting.

Tell us about your café or restaurant and we will get back to you. We deliver Tuesday to Sunday and are closed on Mondays.

Thanks! This is a prototype, so the request was not sent anywhere yet.